What a CRM should do? What CRM system stand for?

What a CRM should do?

CRM system stand for Customer Relationship Management system.CRM software, which can help an enterprise automate and manage business operations, especially customer management and sales opportunities. With CRM software, businesses can quickly set up a transaction system with customers, use this system to manage and navigate marketing, sales, service and customer support activities. According to the company's strategic direction.

Marketing manager

CRM software provides useful tools for diverse marketing requirements. (Marketing campaign management, E-mail Marketing, collecting online clues from websites, building marketing databases for strategic marketing campaigns of the business)

CRM software also helps sales force manage, refine, take care of business clues, identify and target the best clues. The marketing management function of CRM software allows managing and measuring the effectiveness of e-mail marketing, mailing and direct marketing campaigns ... managing leads and marketing resources. Internal. Marketing campaigns ... managing leads and marketing resources.

Also Read:  How to Write a Users Requirements Specification (SRS)

 

Automating sales

Sales automation is an essential function of CRM. This should allow tracking and recording all developments in the sales process for each potential customer, from initial exposure to the end of the business through which to raise High performance of sales team.

Sales automation includes many operational activities such as Lead Management, Opportunity Management, Price Issuing, Invoicing, Warehouse Management, Sales Management, Sales Forecasting, Assignment sales, Customer Management & Contacts and suppliers, useful purchases from them to produce or resell to customers ...

Customer care

Customer service is an essential difference-maker for businesses. CRM software allows recording, monitoring and managing service activities, timely customer support, helping companies to improve service experience.

Through the customer service portal, customer service requests are sent to the system and answered by customer care staff. The system also provides options to create an underlying knowledge base from the problems that have been solved into a common question. This also explains situations for customers to look up for themselves when needed, without wasting time and solving customer’s problems. This topic with new customers and the level of customer support is raised to a professional level.

Warehouse Management

CRM software allows the creation of catalogues of products (services) and products in each category with related attributes such as product code, product name, unit, description, unit price...

CRM users can use product information fully and accurately while executing the system operational as create price lists different situations apply separately. The price list in CRM Software allows salespeople to quote more easily when serving different types of customers, needing a different pricing strategy. They can create and send quotes to each customer via e-mail only with one click, or export to invoice when the deal is successfully completed.

Manage resources and projects

Whether you work with a small internal project or manage multiple teams for a large client project. CRM Software's project management function helps you manage and work more effectively with the following tools:

• Project management focused on project modules
• Monitor the progress of executing work and project items with Gantt charts
• Notice of a mission to project members
• Gather internal opinions for project managers
• Gather customer feedback and share about the project through the Customer Service Portal.

Professional customer service

You can not immediately recognize what crm system stand for by its features. All customers when listening to fixed phones from them. Integrated PBX PBX VoIP software will display customer information when a call comes in, they will be very impressed when you, Hello your name right.

You also do not need to memorize the date of birth of all customers. The system will also automatically remind you to help you send e-mails or birthday gifts in time for customers, this will create an advantage for you in marketing.

You will not be exposed to all potential clients. Please use the campaign e-mail marketing, send newsletters or messages offered under these scenarios were built, thereby screening The best customers for offering their products and services. 

Work and monitor wherever you are

Although CRM software can be deployed on a local network, it is ideal for deploying and operating on a web server or cloud computing platform. You can fully utilize the functionality of CRM software and open applications such as Customer Service Portal, Mobile CRM, SMS marketing, integrated PBX ...

Take advantage of mobile devices, you can use CRM Software wherever you are. With a smartphone with Mobile CRM application installed, you can remotely and real-time access to perform tasks with the system such as checking appointments, finding directions, calling customers directly from a mobile phone, update customer transaction information, new focal points collected, internal inspection and monitoring on the system.

Also Read:  CRM in Cloud Computing | Cloudbased CRM | CRM and Cloud Computing