CRM Software for Small Business
Businesses
from Small to medium-sized are looking to the new software to help them manage
their customer base. From lead generation to contact management and from sales
forecasts to customer service, new CRM software is providing organizational and
analytical capabilities that help businesses bottom line. CRM software is known
for on-site application hosting and the high cost of in house administration.
The price was well out of the range of most small businesses.
Today,
new CRM software is offering a more magnificent array of services and
capabilities, many of which are customizable. New web-based or Cloud-based CRM
applications offer complete hosting, updates and access via the web. The user
only has to learn the software usability and pay per user CRM pricing fees.
Also Read: Prospecting Software-A Review and Summary
CRM
software packages provide three primary services for customer relationship
management: contact management, salesforce automation, and customer
relationship management. Having all three of these functional capabilities
allows sales teams and customer service representatives provide better service
to their customers and clientele.
Before
CRM the packages such as the ACT, Outlook, and Maximizer helped people maintain
customer contact information, schedule meetings, organize email, and record
notes on customer-related activities. The CRM software today allows sales teams
to collect, organize and analyze sales data. Powerful database capabilities
enable sales managers to drill down into sales data for accurate sales
forecasts and insight into customer behavior. Whatever salespeople can research
and collect, is recorded in the sales database. This stored database provides
deep insight into the customer's needs and business processes. It also enables
to foresee and respond to customer-related events such as buying patterns and
past purchases.
Web-Based
CRM
The
use of web-based CRM tools means the companies don't need to purchase, install
and maintain the software. A business using Non-web-based CRM applications
require hosting services and technical expertise, capable of fulfilling all
support requirements. The benefits of web-based CRM software applications are
worth noting:
1.
Low
cost as the base of users increases,
2. Ease
of implementation as only the required CRM software modules should be purchased
and implemented
3. Internet
connectivity and PDA/cell phone connectivity provides anytime anywhere access
relevant for increasing the potential contributors
4.
Minimal
IT support staff are required.
Proprietary
and open-source software are available for users; however, we need to make some
considerations before deciding on which is the best choice.
Leading
CRM software includes Microsoft CRM, Salesforce CRM, Sagesugar CRM, and Fresh
sales CRM. Salesforce is a complete web-based solution; however, others still
have web access.
CRM
Training and Support
To
make the most of these CRM software packages, it is best to have a consulting
firm conduct a design audit, perform software installation, and provide
training to your sales and service staff. Implementing the software
successfully and learning how to maximize its value, means you're getting the
full benefit of CRM software to help you improve your sales bottom line.
With
in-house CRM software programs, there is a need for a technical staff capable
of implementing the software and maintaining databases and the network for
access whether via the office LAN or Internet. If you have an IT staff, they
should be able to implement the software quickly. However, there are always
technical issues to be faced, and that's why you'll want an experienced
consultant to help you choose the right software for your needs and to be able
to upgrade to newer versions as they are released.
CRM
software can best be understood when users have hands-on experience Users need
to feel they have a certain level of confidence in what they are using and what
they're using it as it was designed to be. CRM seminars can give an overview,
but nothing can help your sales staff, customer service people, and other
company staff better than professional trainers. With CRM software, the team
will be generating more sales and finding new sales leads, customers themselves
will feel more confident in your organization, that you understand their needs
and can anticipate issues before they're even aware of them.
A
CRM system will empower your employees. This is the power of technology working
to help integrate your business activities and generate higher value from your
staff's collective knowledge. Most big companies are using CRM systems,
continually looking for insight into customer behavior and new sales
opportunities.
Find
a good CRM consultant to help you assess your needs, find the right product and
provide the proper training and support services. The bonus for your bottom
line in increasing sales, retaining customers and giving the best customer
service makes it a smart investment.
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