Showing posts with the label social mediaShow all
Competing on Affiliation [Part II] social media

Competing on Affiliation [Part II]

Implications for Sellers For suppliers and for retailers, this raises a troubling scenario. The trade-off between richness and reach blows u…

Continue Reading »
Financial CRM changes the balance of the channels used [Part II] social media in b2b marketing

Financial CRM changes the balance of the channels used [Part II]

Closing branches might be the right thing to do as long as you know what the impact of that closure will be on other channels. The wherewithal…

Continue Reading »