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Competing on Affiliation [Part 1] small businesses

Competing on Affiliation [Part 1]

New navigators derive much of their advantage—versus the established players and versus each other—by affiliating as closely as possible wi…

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Financial CRM changes the balance of the channels used [Part I] social media in b2b marketing

Financial CRM changes the balance of the channels used [Part I]

How customers and potential customers of the Financial Services Providers (FSP’s) will be served is a continuing debate. Multiple channels ar…

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