Showing posts with the label relationshipShow all
CRM Implementation Methodology? risk management

CRM Implementation Methodology?

The CRM Implementation Methodology CRM projects are challenging to execute successfully. This is because of the full range of factors influe…

Continue Reading »
Competing on Affiliation [Part II] social media

Competing on Affiliation [Part II]

Implications for Sellers For suppliers and for retailers, this raises a troubling scenario. The trade-off between richness and reach blows u…

Continue Reading »
Competing on Affiliation [Part 1] small businesses

Competing on Affiliation [Part 1]

New navigators derive much of their advantage—versus the established players and versus each other—by affiliating as closely as possible wi…

Continue Reading »