Showing posts with the label competitive advantageShow all
Competing on Affiliation [Part II] social media

Competing on Affiliation [Part II]

Implications for Sellers For suppliers and for retailers, this raises a troubling scenario. The trade-off between richness and reach blows u…

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Competing on Affiliation [Part 1] small businesses

Competing on Affiliation [Part 1]

New navigators derive much of their advantage—versus the established players and versus each other—by affiliating as closely as possible wi…

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