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Competing on Affiliation [Part II] social media

Competing on Affiliation [Part II]

Implications for Sellers For suppliers and for retailers, this raises a troubling scenario. The trade-off between richness and reach blows u…

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Financial CRM changes the balance of the channels used [Part II] social media in b2b marketing

Financial CRM changes the balance of the channels used [Part II]

Closing branches might be the right thing to do as long as you know what the impact of that closure will be on other channels. The wherewithal…

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Financial CRM changes the balance of the channels used [Part I] social media in b2b marketing

Financial CRM changes the balance of the channels used [Part I]

How customers and potential customers of the Financial Services Providers (FSP’s) will be served is a continuing debate. Multiple channels ar…

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