CRMWorks Solutions

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value to the customer

Excerpts from The Loyalty Effect [Part II]

TRUE NORTH The first critical advantage loyalty leaders enjoyin an environment about as placid and predictable as the midwinter North Atl…

social media

Implications for Sellers For suppliers and for retailers, this raises a troubling scenario. The trade-off between richness and reach blows u…

small businesses

New navigators derive much of their advantage—versus the established players and versus each other—by affiliating as closely as possible wi…