30% increase in customer retention *
Salesforce, a tool to increase customer value throughout the life cycle
Fast and effective cooperation between marketing and marketers is crucial not only for attracting new customers but especially for maintaining them and increasing their satisfaction. Salesforce provides close links between marketing and sales processes, helping to streamline collaboration between marketing and other parts of the organization. Passing business opportunities from your campaigns are automated within the system, and you don't have to worry about missing them somewhere. At the same time, you have an overview of whether one of the sellers is doing them. With sophisticated analytics tools, Salesforce enables marketers to control the effectiveness of their programs and campaigns.
Also Read: Customer acquisition strategy for startups | CRM acquisition tool to acquire new customers
Why Salesforce
- Application for managing integrated marketing programs and campaigns
- It allows you to conduct marketing analysis, monitor and optimize your campaign's return on investment
- Manage and analyze campaigns and marketing programs regardless of the communication channel used
- The implementation is fast and simple, you will not wait for anything, install anything
Manage the complete marketing mix
Salesforce provides you with a sophisticated system for managing campaigns and generated business opportunities. This gives you maximum visibility into the performance of your marketing campaigns and their direct links to business results. Salesforce's analytical capabilities allow you to completely manage and manage the entire marketing mix and control the effectiveness of campaigns and marketing programs.
Manage your marketing programs regardless of the channel you use
Salesforce provides you with tools to work with existing and new customers. You will be able to generate more business opportunities for your sales team. You can use a wide range of tools, including Internet campaign support, email and direct mail campaigns, and telemarketing. Integrate Salesforce with your website to see how your site and other channels are getting customers.
Control the return on your activities
You no longer need to convince your management that your work is important, and you are actually helping to sell the business. Now you have reports that let you analyze the overall financial impact and return on marketing activities. Plus, it's all in real-time, and you don't have to wait for weeks to get your campaign results - you have them right away. And if you want another view of the data or create a different type of report, it's up to you. Salesforce provides you with a tool to easily visualize any data that can be retrieved from your other business systems.
What Salesforce allows for marketing
- Create, manage, and manage online and offline campaigns
- Email marketing
- Send automated responses by email
- Managing your Internet campaigns in search engines
- Generate new business opportunities and manage them
- Database marketing
- Manage your contacts
- Process automation using workflow
- Create marketing analyzes (e.g., campaign return, product portfolio… etc.)
- Management and quality control of records in databases
- Graphs and dashboards for better visualization of results
- Administration and management of marketing materials
- Brand management
- Control of communication channels
Also Read: Competing on Affiliation
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